Go Reptar!
Go Reptar!
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Nickelodeon has big plans to release the Rugrats' first 60-minute direct-to-video episode, Runaway Reptar, due out in stores 8/3/99. The following is a press release from Viacom, detailing the plans to make America more Reptar-aware:
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THE RUGRATS GO REPTAR!
Nickelodeon Launches Reptar Mania With Extensive Rugrats Event To Support Billion-Dollar Franchise
New York, NY, June 8, 1999 - Nickelodeon's Rugrats Go Reptar! with a major Rugrats event launching in third quarter 1999. This billion-dollar franchise celebrates the Rugrats' love of Reptar, their reptilian hero, with a direct-to-video release and a major retail back-to-school campaign.
Following the #1 selling home video release of "The Rugrats Movie", Nickelodeon and Paramount Home Video will launch the direct-to-video release of "Runaway Reptar" on August 3, anchoring the Rugrats Go Reptar! campaign.
In addition, Kid Rhino will launch the audio adventure "In Search of Mighty Reptar" on July 20, in the first ever Rugrats audio release.
(Not so, as there was the soundtracks to Rugrats -- A Live Adventure and The Rugrats Movie. -- SM)
To add to the excitement, Nickelodeon will feature an on-air Rugrats Go Reptar! sweepstakes the week of August 2. During the sweepstakes, kids will be asked to look out for an animated Dil riding in a Reptarmobile chasing after Reptar which will be superimposed over Nicktoons each day between 2 pm and 5 pm (ET). To enter, kids can send in a postcard with the name of one show they saw this and mail it in to win various Rugrats / Reptar prizes. Additional promotional support will come from Post Kids Cereal, which will introduce "Rugrats Reptar Crunch Cereal" for a limited time, from August 1 - September 15.
Nickelodeon will support Rugrats Go Reptar! across all lines of consumer products, including a Reptar Cereal - themed skill game from Mattel; new Rugrats - and Reptar-themed software from The Learning Company and THQ; Reptar-themed story, coloring and activity books from Simon & Schuster and Landoll's; back-to-school supplies from Sanford and Stuart Hall; and new Rugrats and Reptar collectibles from Arco. In addition, Home Shopping Network is developing a Reptar-themed special to air in August.
Nickelodeon Online and Nickelodeon Magazine will also support Rugrats Go Reptar! with new content including the Inside the Reptarmobile game on nick.com. Rugrats Comic Adventures (a dedicated collectible magazine that has the highest comic book subscription base for kids at 150,000) will also support Rugrats Go Reptar! events.
Update
Unfortunately, not everything went as planned on this press release. Here's a chart:
| Product: | Status (as of 8/23/99): |
| Runaway Reptar video | Released on time (earlier at some stores) |
| In Search Of The Might Reptar | Released on time |
| Nicktoons Contest on Nick | Don't know, as I don't watch Nick regularly |
| Reptar Crunch Cereal | Released on time, though availability is limited |
| Reptar Cereal Mattel game | Not yet available |
| The Learning Company software | "Rugrats Mystery Adventure" due in September |
| THQ games |
"Rugrats Scavenger Hunt" for N64: now available "Rugrats Studio Tour" for Playstation: due 11/29/99 "Rugrats Time Machine": date TBA |
| Books | Many S&S books now available -- see books page; don't know about Landolls' availability |
| Arco collectibles | Now available, though they have more emphasis on the Rugrats themselves |
| HSN special | Don't know if this has aired, as I never seen it in the schedule |
| Nick Magazine / Rugrats Magazine support | Ads for Scvavenger Hunt game only |
| Nick.Com's Inside the Reptarmobile game | Not yet available |
In another press release, there was also to have been a Burger King promotion centering around Reptar during August. That promotion never happened, as Nick opted to go with a generic Nick promotion with a back-to-school theme.
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